Nigerian music platform CREAM partners with international artists to bring exclusive recordings to local fans. The Creative Reality Entertainment Art and Music (CREAM), a direct-to-fan platform founded by Afrobeat legend D’banj, has announced a new initiative to feature international recordings. The partnership aims to expand access to global music for Nigerian audiences.
The collaboration will include selected international artists, with their recordings made available through CREAM’s platform. This marks a strategic move to diversify content and support local music consumption. D’banj, known for his contributions to Afrobeat, continues to influence the Nigerian music scene through CREAM.
CREAM was established to provide a direct link between artists and fans, bypassing traditional distribution channels. The platform has previously featured Nigerian artists and now extends its reach to international acts. This development reflects growing interest in cross-border music collaborations and the increasing role of digital platforms in the industry.
The initiative follows a trend of Nigerian music platforms expanding their offerings to include global content. CREAM’s focus on direct engagement with fans highlights a shift towards more personalized and accessible music experiences. The partnership is expected to enhance the platform’s visibility and attract a broader audience.
