Swoop, a food delivery platform based in Lagos, has launched a new initiative offering performance-based rewards to independent food vendors. The program ties access to commission rates to sales milestones, aiming to increase revenue for small businesses.
The rewards system allows vendors to unlock higher commission percentages as they meet specific sales targets. For example, businesses that achieve a monthly turnover of N500,000 qualify for a 15% commission rate, while those exceeding N1 million receive 20%. The initiative is part of Swoop’s broader strategy to support local entrepreneurs and improve the sustainability of food businesses in Lagos.
This move comes as the Lagos food delivery market continues to expand, with increasing competition among platforms and vendors. Swoop’s program is designed to encourage vendors to grow their businesses while ensuring they benefit directly from their performance. The company has not disclosed the number of vendors participating in the program, but it has stated that more will be onboarded in the coming months.
The initiative reflects a growing trend in Nigeria’s digital economy, where platforms are increasingly offering incentives to support small-scale entrepreneurs. Swoop’s approach highlights the potential for technology to drive economic growth in urban centers like Lagos, where food delivery services are becoming a key part of daily life.
