In 2027, a recent survey conducted by the Political Intelligence Group indicates that ethnicity and religion are increasingly influencing voter decisions in Nigeria, often surpassing economic considerations. The findings, published by BusinessDay, highlight a shift in political priorities among the electorate.
The survey, which sampled over 10,000 voters across 12 states, found that 62% of respondents cited ethnic identity as a key factor in their voting choices, while 58% prioritized religious affiliation. Economic conditions, once a dominant concern, now rank third, with only 45% of respondents citing it as a primary influence.
The data suggests a growing polarization along ethnic and religious lines, with voters increasingly aligning themselves with candidates who share their background. This trend is particularly pronounced in regions with historical tensions, such as the North-West and the Niger Delta.
Political analysts note that this shift reflects broader societal changes, including increased political awareness and the influence of social media in shaping public opinion. The rise of identity-based politics has also been linked to the increasing visibility of ethnic and religious leaders in political campaigns.
This development comes amid ongoing debates about the role of economic policy in Nigerian governance. While economic growth has been steady, inequality and unemployment remain significant challenges. The survey underscores the complex interplay between identity and politics in shaping the country's democratic process.


























